"Murray is the best kind of literary biographer" – The Financial Times.
For more information about the books of Nicholas Murray
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Winner of the 2015 Basil Bunting Award for poetry

Thursday, 31 March 2016

The Mightiness of Apple

GA week ago Apple released their latest operating system for iPad (and presumably iPhone but I don't have one of those). It immediately became clear that the browser wasn't working and that sites couldn't be opened.  Quite a serious flaw you might think but a week on there is no sign of any solution or "bug fix" being proposed and the iPad browser is unusable.  

If this were a railway company there would be a note on the website apologising for delays to trains caused by signal failures, derailed goods trains or whatever but in the world of Apple there are no apologies and no explanations.  Yesterday I popped in to the gleaming white cathedral that is the Apple Store in Covent Garden in London and mentioned the problem to what turned out to be a relatively senior manager.  He conceded uneasily that there was a problem but he talked about it as if it were someone else's issue not Apple's and when asked if there would be a bug fix it was all he could do to stifle a yawn. Subjects, I was made to feel, must not question the moods and habits of the Emperor.

Those of us who use Apple products – largely for aesthetic reasons I sometimes think – have become used over the years to the lofty mandarin style of Apple, the company's serene washing of its hands of problems like this. It is nothing new.

And I suppose, like everyone else in the Mac cult, I will simply bow my head and accept and light a taper in front of the iconic white apple.

Update on 2 April no sign of that update. Apple still floundering and searching impossible. Have a nice day.